Aristocrat Leisurehas agreed to sell Mobile Game Studio Plarium to MTG (Modern Times Group)for up to $820M, shifting focus to real-money gaming. The deal includes $620M upfront and up to $200M based on financial targets from 2025 to 2028.
Who’s MTG?
Modern Times Group is an international Gaming group that owns and operates gaming studios with popular global IPs across a wide range of casual and mid-core genres.
Portfolio?
MTG’s portfolio is stacked with powerhouses like InnoGames, Hutch, PlaySimple, SnowPrint, Ninja Kiwi, alongside its dynamic VC Fund.
How about Plarium?
MTG’s acquisition of Plarium for $620M marks a pivotal moment in the mobile gaming industry, elevating MTG as a top-tier mobile gaming leader with a combined revenue surpassing $1.1 billion and an EBITDA over $277M.
This acquisition brings RAID: Shadow Legends, an iconic mid-core RPG with a substantial player base, alongside a suite of high-performing titles (Vikings,Mech Arena,Merge Gardens) that generate 90% of Plarium’s revenue. The acquisition is expected to nearly double MTG’s profitability while offering powerful commercial synergies through Plarium’s robust live-ops, UA & Monetization tools.
Strategically, MTG’s integration of Plarium’s proprietary tech platforms—Plarium Play and GoGame—into its Flow Platform stands to unlock future growth potential across MTG’s existing titles. Plarium’s strengths in player engagement, cross-platform reach, and marketing will help drive MTG’s future organic growth and optimize its diverse portfolio of casual and mid-core games like Forge of Empires (Innogames) and F1 Clash (Hutch).
For the industry, this acquisition represents a significant consolidation step, enhancing MTG’s ability to compete with giants by building a strong, cash-generative ecosystem within mobile gaming.
By doubling down on successful evergreen IPs and expanding MTG’s footprint globally, the deal is a sign of increasing momentum in the sector toward acquiring established game makers with proven live services and monetization expertise.
This strategic expansion is set to bolster MTG’s influence and market share, driving long-term growth and reinforcing its position as a premier mobile gaming player with substantial scale and operational depth.