Meta New Ad-free Subscription is here!

🚨 Meta new ad-free subscription is here! 🚨

After the whole DSA (Digital Services Act) and a €390M fine, it’s official:
ad-free subscriptions for Instagram & Facebook are available in the EU.

– Subscription plan:
➡️ €12.99/month, no ads!
🤑 An extra 8€ for each additional account… a bit much, don’t you think?

– Free with ads:
➡️ The usual setup
🤔 Does it give Meta a free pass to add even more ads for non-subscribers?

So many questions on my end:
Does this mean Meta values user LTV at around €12.99/month (let’s remove the store fees but you get my point)?
Who came up with that price point?
And if this model catches on, would it even be profitable long-term if more people pay to avoid ads?
Maybe we’ll see this option spread globally?

🚨 This could be bad news for advertisers.
If lots of users switch to the paid tier, that means ↘️↘️ ad volume on one of advertisers’ favorite platforms, which could lead to ↗️↗️ CPMs and ↘️↘️ ROAS.
Not ideal.