Boom Beach by Supercell has seen long-term engagement decline

When looked over the long haul, Boom Beach by Supercell has seen long-term engagement decline (despite bringing great amount of revenue and success) over its lifecycle; a common trend for many mobile games as their player bases gradually lose interest after peak growth.

Quickly looking, AppMagic analytics show that while e.g., their Warships update successfully reinvigorated engagement, giving players a competitive mode and new objectives, this effect was not overall solution for them as overall the long-term engagement is back on slowing down. Since then, DAU and MAU numbers have waned over long period of time, underscoring a need for further refreshing gameplay to keep the core player base engaged and finding meaningful ways how to introduce the game for new audiences.

Obviously, it is not an easy job to refresh something like this for growth back again — but Supercell has done this couple times already; so maybe once more? Specifically, Supercell has couple time managed on revitalizing games through updates focused on creativity and e.g., competitive dynamics. Boom Beach could benefit (yet again!) from expanding its core gameplay to tap into new dynamic experiences, which could be also attractive for new players to engage in the game. It could be even a good strategy overll to push these in beats, if overall core issue vs. symptoms is challenging to treat.

For instance, as a quick idea for Boom Beach, a dynamic treasure-hunting world map mode could add a fresh layer of excitement. In this event-based mode, players could raid islands for treasures, facing both in-game enemies and other players in PvP combat when doing that. It could have a new fresh type of gameplay mechanic in it, as well as involve Warships in the design — on top of which different leaderboards or ladders could be tied to the whole experience. Furthermore, adding more dynamic social interactions and cooperative PvE missions could amplify player engagement, creating content that feels less predictable, more community-oriented, and more self-propagating as well. Other potential areas could include looking into user-generated content to build longevity.

Being bold and expanding the game’s universe and fostering social and cooperative mechanics, in alignment with players’ feedback and psychological motivations, could overall drive a revitalized interest in Boom Beach. Again, and obviously, this is not an easy task and many games face downhill over their lifecycle, which is fully normal — but it doesn’t say innovation and creativity shouldn’t stop always. Trying also fresh strategies is important. What do you think?

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