I am breaking down Voodoo’s 2024 activities with 12 main subjects: Over the years, they have surpassed 7 Billion downloads worldwide.
Some developers don’t understand the basics. They think if design looks good on paper, It will also scale on charts. Yea, about that…
I follow all major mobile game publishers, On a custom dashboard, made within minutes.
I am starting analysis with Voodoo, And I’ll keep publishing similar reports, On Hyper-Casual Game publishers.
Here are discussions for Voodoo in 2024:
✦ No major scale in 2024 games, ✦ Their Flagships remains the same, ✦ They are struggling to keep CPIs low, ✦ Live Ops teams are doing a great job, ✦ New game attempts focuses on puzzles, ✦ They are still acquiring TONS of new users, ✦ Their Hybrid Monetization is paying off well.
I think they will take the following actions:
↳ Work on more Mid-Core games on secret accounts, ↳ Strengthen their live ops teams with key hirings, ↳ Increase the number of studios they work with, ↳ Implement more aggressive monetization, ↳ Scale at least 1 Puzzle Game (Sorting?).