DeamPlus Games Earned $12M+ IAP Revenue Amids “Hoa Hoa Hoa” Season 🍂
Game of Vampires: Twilight Sun, an empire-building RPG, is the ultimate vampire fantasy brought to life. 🌘
Gothic castles, luxurious dark interiors, a spooky atmosphere — and a ton of pop-culture references!
From Twilight and The Vampire Diaries to Blade and The Addams Family — this game is packed with nostalgic nods that resonate with players through its ASO, ad creatives, and character design. 🧛♂️🏰
The right timing and a touch of luck drive this success even further: with the game’s global launch, the unexpected revival of the Twilight franchise came into play!
Millennials are fueling it with nostalgia, while Gen Z is having fun with those cringy moments the old movies have. ✨🧛♀️
For a deep dive into this phenomenon and the insights game developers can draw from it, check outDiana Levintova‘s fantastic article forAppMagic.
Halloween couldn’t be a better time to dive into the industry insights, spooky vibes, and, of course, “hoa hoa hoa” 🎃👻