WHY are Endless Offers so Effective?

I’ve worked with many offer types, but the ‘Endless Offer’ type is still my favorite. Want to know WHY?

There is always something for Player to buy
↪ A typical common offer runs for 24 hours; if a player buys it within the first hour, there’s nothing left to purchase. An Endless Offer, however, is like having “8-in-1”. Once launched, it guarantees there’s always something for players to spend on.

Self-segmentation
↪ Prices within the offer gradually increase with each purchase, gently guiding players to spend more. There’s no pressure — players spend as much as they’re comfortable with. Some might buy only 2 offers, others 5, and some will take them ALL.
↪ Segmenting your offers allows for even better personalization. Moreover, you only need a few segments to see the impact

Visual hook
↪ With every purchase, players receive an additional 3-5 rewards “for FREE.”
↪ While both we and the players understand it’s a visual hook – the offer still looks attractive.
↪ This approach is especially powerful if your game has a variety of in-game currencies.
↪ Make them visually juicy — the visual appeal is key here!

Try different visuals
↪ Use different structures to keep the visuals fresh and prevent banner blindness. The most popular setups include
– 6-slot offers per purchase
– 3-slot offers per purchase
– Buy 1, Get 1 for Free
– Buy 1, Get 2 for Free
– Buy 2, Get 1 for Free