State of Gaming & Non-Gaming After H1 2024

What’s the state of the gaming and non-gaming industries after the first half of 2024? Dive into this presentation for a detailed analysis and summary of key trends (based on Sensortower data).

In general:
▪ iOS outperforms Android in both gaming and non-gaming revenue.
▪ Following a period of growth, both sectors experienced a sharp decline in June 2024, with Android gaming revenue dropping 15% year-over-year (YoY) 😮.
▪ This decline is notable, although it is good to know that June 2023 was also the weakest month of 2023.
▪US gaming revenue in June 2024 was particularly weak, decreasing 31% YoY 😮.
▪ However, summarising H1 2024 revenue for both Android and iOS (excluding China) reveals a slight overall growth compared to H1 2023.
▪ Most of the gaming revenue growth came from the Strategy, Action, Puzzle, and Casual genres.
▪ In non-gaming, strong revenue growth was observed in Entertainment, Social, Productivity, Photo & Video, Lifestyle, and Health & Fitness categories.