90% of Games Fail at Monetization

90% of Games Fail at Monetization

The truth?

Monetization Model isn’t about squeezing every dollar – it’s about finding what WORKS for YOUR game.

I’ve laid out 6 models with:

🟢 The wins.
🔴 The pitfalls.

But first, focus on these 4 factors:

1. Game Genre

• Story-heavy? Go premium.
• Fast-paced? Free-to-play wins.

2. Target Audience

• Casuals love “free.”
• Hardcore? They’ll pay for the good stuff.

3. Game Lifespan

• Subscriptions win with long-term play.
• Short-term? In-game payments do the job.

4. Game Design & Value

• Players will pay if it’s worth it.
• But don’t pull shady pay-to-win moves.

Monetization is NOT just about the money.

It’s about building trust, delivering value, and creating something players want to come back to.