7 Takeaways from Apptica State of Mobile 2024
The mobile gaming market is returning to a state of cautious optimism. Here are 7 interesting data points from Apptica’s State of the Market report I took myself:
1. The YoY trend indicates positive dynamics in downloads +8.7% and revenue + 9.62% across both apps and games.
2. Android gaming market showed a downward trend (-1.44%) with total revenue exceeding $15.66B. Gaming outperformed Applications by more than 1.7x in the revenue scope.
3. As for the revenue, iOS gaming market grew by 5.55% and accumulated >$25.29B. It’s worth noting that Apple users spent more on applications than on games (unlike in Google Play).
4. RPG is the biggest sub-category both on iOS and Android by revenue, while it also faced the biggest decline between 2023 and 2024.
5. Video stands for 85% of number of creatives compared to only 3.36% for playables and 11.3% for static banners.
6. Vast majority of video ads is 30 seconds long, the second most common length is 15 seconds.
7. Scopely grew by 5% on Android (Monopoly Go), while Moon Active was down by nearly 5% and Playrix by 4% on iOS.
More in the report by Apptica
