50% of Baby Boomers Are Playing Games

This day has finally arrived!

50% of Baby Boomers are playing games.

(Newzoo’s Global Gamer Study 2024)

That’s why your business can’t afford to ignore gaming across all generations.

🟢 Untapped market potential:

• 3.7 Billion players,
• 15 hrs/week on games,
• 54% vs 46% male/female.

🟢 Industry giants are diving In:

• Nike x Fortnite,
• Dior x Gran Turismo,
• Pizza Hut x EverQuest,

🟢 Today’s gamers are tomorrow’s:

• business partners,
• valued customers,
• Innovative employees.

🔴 Companies that understand Gamers are winning this Game!

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Repost ♻️ for all generations of gamers.
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