5 Proven UGC Formats Crushing it in 2025
Last year alone, we produced over 5,000 UGC creatives.
Here’s a fresh batch of UGC trends to fuel your campaigns this year
1️⃣ Engaging Setup for Language-Learning Apps
A fun, relatable concept that can be adapted to highlight language-learning journeys or other educational apps.
• Example: Instagram (https://lnkd.in/gzFVU2Dm)
2️⃣ Quick-Hit Visuals for an Instant Hook
Snappy transitions and engaging visuals are a powerful way to hook your audience from the first second.
• Example: Instagram (https://lnkd.in/gPk67s85)
3️⃣ Long Flight Essentials with a Twist
Showcase practical “must-haves” for travelers—like cozy pillows and headphones—before surprising viewers with a catchy mobile game or app.
• Example: TikTok (https://lnkd.in/gbKi7vEc)
4️⃣ Street Talk Format for Authentic Testimonials
Capture raw, on-the-spot reactions and opinions to add a layer of authenticity and realness to your campaign.
• Example: Instagram (https://lnkd.in/gA62yarz)
5️⃣ Eye-Catching Thumbstopper
Make viewers pause their scroll with bold visuals, dynamic edits, or unexpected reveals—ideal for instantly grabbing attention.
• Example: Instagram (https://lnkd.in/gFzCMVgh)