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4 Pain Points in Game Economy

Gökhan Üzmez

If you address 4 pain points in game economy, you get higher retention, and eventually a profitable game:

High retention isn’t about more content (shocker! 😁 )

It’s about a well balanced and fine tuned,
in Game Economy, keeping players engaged. 💰 ⚖️

Constantly rewarding the players
is an ancient (!) form of game economy.
At first, everyone’s rich, but soon,
nothing is worth playing for.

Because your players are drowning in currency,
but starving for excitement!

Here are my 4 suggestions to get better:

✦ Pain Point 1
Excessive in game currency leading to inflation
Solution:
↳ Currency sinks to maintain balance.
(We are Warriors, Whiteout Survival)

✦ Pain Point 2
Repetitive currency farming gameplay loop
Solution:
↳ Diversify gameplay with dynamic
events, quests, and challenges.
(Royal Match, Monopoly Go)

✦ Pain Point 3
Pure cosmetic rewards, lack impact.
Solution:
↳ Rewards like new skills or access to unique areas,
providing tangible benefits in to core gameplay
(Color Block Jam, Match Factory!)

✦ Pain Point 4
Unbalanced in-game earnings and expenses
Solution:
↳ Regularly analyze game data to adjust earnings
and costs because player behavior change.
(Any high scale live ops game)

Fix your game economy to profit.
Use game economy design…

Agree?

Cheers!

PS: Yes tits fake test cash, no its not AI.
Calculator is real. Its ancient, but works 😅

PSS: Gold coins are chocolate. I already ate them 🙋‍♂️

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