20 Key Mobile Game Metrics

20 Key Mobile Game Metrics

𝟭. 𝗗𝗔𝗨 (𝗗𝗮𝗶𝗹𝘆 𝗔𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿𝘀)
• Unique users active daily
• Indicates daily engagement
• Improve with limited-time events & push notifications

𝟮. 𝗠𝗔𝗨 (𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗔𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿𝘀)
• Shows long-term retention
• Boost with progression rewards & fresh content

𝟯. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲
• % of users returning after a set period
• Key metric for player stickiness
• Improve onboarding & mid-term goals

𝟰. 𝗖𝗵𝘂𝗿𝗻 𝗥𝗮𝘁𝗲
• % of users who stop playing
• Reflects player drop-off points
• Fix pain points in user flow

𝟱. 𝗣𝗹𝗮𝘆𝘁𝗶𝗺𝗲
• Total time spent in-game daily
• Add timed actions & missions to increase

𝟲. 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗟𝗲𝗻𝗴𝘁𝗵
• Avg. duration of a game session
• Indicates depth of engagement
• Use multi-step goals & time-limited bonuses

𝟳. 𝗔𝘃𝗴. 𝗟𝗲𝘃𝗲𝗹𝘀 𝗽𝗲𝗿 𝗣𝗹𝗮𝘆𝗲𝗿 𝗗𝗮𝗶𝗹𝘆
• Shows interaction with core gameplay
• Balance difficulty & offer rewards

𝟴. 𝗙𝗧𝗨𝗘 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 𝗥𝗮𝘁𝗲
• % of users completing onboarding
• Reflects tutorial effectiveness
• Simplify tutorials & use interactive guides

𝟵. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗨𝘀𝗮𝗴𝗲 𝗥𝗮𝘁𝗲
• % of users interacting with a feature
• Shows feature popularity

𝟭𝟬. 𝗪𝗶𝗻 𝗥𝗮𝘁𝗲
• % of matches won by players
• Helps with difficulty balancing
• Adjust difficulty & implement adaptive AI

𝟭𝟭. 𝗔𝗥𝗣𝗨 (𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗲𝗿 𝗨𝘀𝗲𝗿)
• Measures monetization efficiency
• Introduce personalized offers & exclusive IAPs

𝟭𝟮. 𝗔𝗥𝗣𝗣𝗨 (𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗲𝗿 𝗣𝗮𝘆𝗶𝗻𝗴 𝗨𝘀𝗲𝗿)
• Key for monetization strategy
• Use tailored offers & time-limited deals

𝟭𝟯. 𝗟𝗧𝗩 (𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲)
• Long-term financial health indicator
• Focus on retention & progression-based monetization

𝟭𝟰. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲
• % of users making purchases
• Offer affordable starter packs & highlight premium content

𝟭𝟱. 𝗔𝗱 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀
• Total number of ad views
• Use rewarded ads & optimize ad placement

𝟭𝟲. 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗩𝗮𝗹𝘂𝗲
• Shows spending behavior
• Bundle high-value items & offer progression packs

𝟭𝟳. 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆
• Avg. purchases per paying user
• Use limited-time offers & subscriptions

𝟭𝟴. 𝗖𝗣𝗜 (𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗹𝗹)
• Cost to acquire a new player
• Optimize creatives & improve store page conversion

𝟭𝟵. 𝗥𝗢𝗔𝗦 (𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱)
• Indicates ad profitability
• Target high-value users & A/B test campaigns

𝟮𝟬. 𝗔𝗱 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥)
• Measures ad effectiveness
• Use strong visuals & CTAs