2 Founders. 2 Game Studios. 3 Months Runway

2 founders. 2 game studios. 3 months runway

I will call them “Kevin” and “David”:

Anonymous CEOs I spoke with recently.

Both creating high-quality games.
Both seeking investment urgently.
Both with around 20-30 employees.

But with different actions..

𝗞𝗲𝘃𝗶𝗻, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟭

20+ employees = money exists
Claims “no money” for changes
Banking on 4-week miracle
High burn rate continues
Says “can’t afford help”

Kevin is avoiding tough decisions.

𝗗𝗮𝘃𝗶𝗱, 𝗦𝘁𝘂𝗱𝗶𝗼 𝟮

20+ people across 2 studios.
The investment deal fell through
False promises left them hanging
Ready to make a change.

After working with David through coaching.

We helped him buy 6 months of runway.

The critical difference?

Priorities.

David understood:

No company = No future team
Cut costs = Buy time

While Kevin:

Putting everything at risk.
Including personal well-being.

“I will find a solution in 4 weeks”

Is not a strategy.

Different actions.
Different outcomes.

One is definitely better than the other in my opinion.