11 Best Publishers with 7 Q&A, on a Journey to Hybrid Casual

I compared 11 Best Publishers with 7 Q&A, on a journey to hybrid casual.

You may have questions, I have the answers:

✦ What is a hybrid casual in a nutshell?
↳ Easy Access to the game (Hypercasual)
↳ Core Game Mechanic (Casual + Hypercasual)
↳ High Retention (Midcore)
↳ Complex Monetization (Casual + Midcore)

✦ Why is it a thing for Hyper Casual Publishers?
↳ Rise on User Acquisition costs,
↳ Can’t make profit on high quantity of players,
↳ Can’t come up with enough new ideas anymore.

✦ How can we measure this change?
↳ We can’t. But we can estimate by
Checking In-App Purchases per new user.

✦ Is this a list of successful publishers?
↳ Absolutely not, they are all fantastic companies.

✦ How did you put this data together?
↳ Using AppMagic Analytics and formulas.
↳ Check it out! https://lnkd.in/das_wrJm

✦ Some publishers not listed, they aren’t good?
↳ They are fantastic! Just not on my radar.

✦ Can you tell me more about this?
↳ Shoot me a DM and let’s talk.

Happy Monday!

Cheers.

PS: All listed publishers have different source of revenues and strategies, and they may not all intend to increase new user in app purchases.