About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
10 Popular Monetization Features for Mobile Games
Based on the Playliner research, here are the top approaches developers are using to boost revenue:
1. Starter Pack
• A low-priced bundle ($0.99 to $9.99) offered in the first 30 minutes of gameplay.
• Huge discounts (50%-90%) to attract early players.
2. Rolling Offer
• Offers with multiple deals, some free.
• Unlocks deals in a sequence, keeping players engaged over time.
3. Build Your Offer
• Players choose rewards before purchasing.
• Option to buy the entire bundle at a discounted price.
4. Choose Your Offer
• Multiple bundles targeting different spending cohorts, encouraging higher spending.
5. Double & Triple Offers
• Premium bundles with currencies and boosters available in the store.
• Store is accessible from the beginning of the game.
6. Shop Bundles
• Short-term offers (less than 24 hours) regularly appear in the game store.
7. One-Time Offers
• Time-limited offers, usually after specific milestones, driving immediate purchases.
8. Piggy Bank
• Players collect in-game currency over time and unlock contents by paying real money.
9. Season Pass
• Players unlock rewards by completing levels and collecting event points.
• Includes both free and paid tiers for extra rewards.
10. Subscription Models
• Recurring payments (weekly/monthly/yearly) to access exclusive items, faster progression, or remove ads.
• Auto-renewal unless canceled.
These features play on psychological triggers like FOMO (fear of missing out) and offer value across different price points to drive in-game spending.
Which features do you think works best?
Data Source: Playliner
