About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
10 Live Ops traps to avoid
10 Live Ops traps to avoid
I teamed up with Sergei to break down the most common mistakes in Live Ops and share tips on improving them:
1. Over-focusing on a single metric 📊
Track retention, engagement, and happiness—not just revenue.
2. Event overload 🔄
Too many events burn players out. Space them out.
3. Copy-paste strategies 📋
What worked before might not work now. Adapt and test.
4. Ignoring feedback 🗣️
Complaints = insights. Use them to catch problems early.
5. Over-relying on whales 🐋
Cater to all players, not just big spenders.
6. Content drought 🌵
No new content? Players leave. Keep it fresh.
7. Inconsistent updates ⏰
No schedule = frustrated players. Be reliable.
8. Misusing A/B testing ⚖️
Bad tests, bad data. Test properly to improve.
9. Weak onboarding 🛠️
Confusion = churn. Make onboarding fun and clear.
10. Early paywalls 💰
Let players enjoy the game before monetizing.
Which trap do you see most often?
