10 Gaming Creative Takeaways: NOT Working

Here are the top 10 gaming creative takeaways on what’s NOT working based on many GamePlan diagnostics we did for publishers of all sizes:

1. Gameplay mechanic not recognizable in a fraction of a second.
2. Too much repetition in visual execution.
3. Content that is too generic or too niche.
4. Stock footage.
5. Trying to say too much.
6. Visual clutter (such as unnecessary UI elements).
7. Everything is too small (made on a large screen, viewed on a tiny mobile).
8. Not isolating variables when testing creatives = no learning.
9. Doing only basic ad iterations.
10. Not utilizing affordable 3D hooks.