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Mobile Game Leaders: October 2024
Global Leaderboard Major Differences: Top Studios: Azur Games remains in the top position but experienced a drop in downloads from 105 million in September to 99M […]
Mobile Gaming World: Finland
What do we know about the Finnish Mobile Gaming Scene? Here we go after our first shot "Mobile Gaming World: Türkiye". It wasn't easy to gather […]
Mobile Game Leaders: September 2024
Seasonality hit UA hard. Most Publishers saw a dip in downloads as UA budgets get slashed in September. Higher CPI: Competition! E-commerce & Retail brands dominate […]
Mobile Gaming World: Türkiye
The Turkish mobile gaming industry is booming. We hear everywhere. How about taking a closer look? Turkish Mobile Gaming Scene As Shakespeare says: Hypercasual or Match-3? […]
Mobile Games Leaderboard: Top Turkish Studios
Many are talking about the Turkish Mobile Gaming Scene. How about the games? The Turkish mobile gaming industry has become a powerhouse, producing many top-grossing games […]
Game Analysis
Unpacking the “Lava Quest” Live-Ops Event in Mobile Games
Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]
How A/B Testing Transformed SSSnaker’s User Acquisition
In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 🚀 Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 🏪🔄 In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 📱🛍️Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 🐍🎮 They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game's visual appeal. 🌟 We often see 4X strategy companies doing this, but SSSnaker is a fantastic case […]
Rising in the Charts: Bus Jam by ZPLAY
RISING IN THE CHARTS ”BUS JAM” BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. 🔁This is true with ZPLAY's new hit, “Bus Mania - Car Parking Jam”. 🚀📈“Bus Mania” is an excellent blend of “Parking Jam 3D” by Popcore 🅿️ (215MM down.) and “Bus Jam” by Rollic 🚌 (14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as “Chrome Valley Customs” by Space Ape Games. 🏎️This collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. 💡“Bus Mania” started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]
Bringing Eastern Games to the Western Market
Lucky Defense, developed by 111%, is a tower defense game that emphasizes luck-based mechanics, particularly through Gacha elements. Players must defend their base from waves of enemies by strategically placing various towers and defenses. What distinguishes this game is its incorporation of random elements, such as spinning a wheel or opening chests to gain bonuses, towers, or upgrades, adding an unpredictable twist to the gameplay. Core Gameplay Loop In Lucky Defense, you strategically place units in your base while competing against an opponent to eliminate as many enemies as possible. After every few rounds, a Boss wave emerges, and the waves continue only if both players defeat their respective bosses. While this introduces a 'team effort' element, the final outcome is determined by the unique damage each player inflicts, with the total damage deciding the winner. One key feature is […]
Casual Puzzle Games Targeting Male Audiences
🚀Casual Puzzle Games Targeting Male Audiences 🚗🏍️ In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:1) Chrome Valley Customs by Space Ape Games 🚗🔧 led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game2) Truckstar by Century Games 🚚🌟 led by Xiang Shen , Heaven Wu , Qi Chen and many more3) Block Master - Moto Puzzle by Raju Dheevar 🏍️🔲Historically, games like Candy Crush […]
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