Highlights
Ubisoft Bets Big on Mobile Future with Tencent’s €1.16B Power Play
0 Like Ömer Yakabagi March 27
Trending
Game Over for Sexist Mobile Ads
Mobile gaming’s fun, until the Ads get weird. And sexist. And downright disgusting. The UK’s Advertising Standards Authority just dropped the ban hammer on eight mobile […]
Supercell Supports Offroad Games in High-Speed Studio Launch
Buckle up: a crew of Space Ape veterans just launched Offroad Games, a brand-new London studio with one mission—drive car games into the future with full-throttle […]
The Future of UA: Creator Programs
𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗨𝗔! Creator programs. "𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀". Roblox, Fortnite, MY.GAMES, and Supercell recruited over 𝟭𝟬𝟬𝟬 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. Why? 
𝗪𝗲𝗹𝗹, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 […]
Q1 2025 Korean Mobile Game Publisher Report
1. Supercent Dominates Global Downloads As of March 24, 2025, Supercent has secured the top position among Korean publishers in global downloads, recording an impressive 130 […]
DoubleU Games Finalizes Paxie Games Acquisition
DoubleU Games has officially sealed the deal with Turkish game studio Paxie Games, completing the acquisition on March 26 following regulatory approval. The $29.9 million upfront […]
Scopely x CD Projekt: Mobile Power Combo Incoming
CD Projekt x Scopely: A Mobile Power Combo Is ComingWitchers, Cyberpunks… and Monopoly? Witcher Puzzle-RPG? 
Big news in gaming: CD Projekt, the studio behind The […]
Mobile Gaming Today: New Games & New Money
Hey Fam, My buddy, Andre, prepared a cool Gaming Recruitment Survey. Both for Founders & Employees. Let’s support our industry. 
Candidate Survey Employer Survey 
[…]
Public Mobile Gaming Publishers: Resilience & Adaptation in a Shifting Landscape
Written by our Partner, InvestGame. Survival Strategies, Market Trends, and the Path Forward The mobile gaming market remains one of the largest segments in interactive entertainment, […]
Engaging Mini Games and Where to Find Them
Like any business, games exist to generate revenue. Without a solid monetization strategy, even the most passionate developers struggle to sustain their projects. But every successful […]
Jobs in Mobile Gaming: 22 March
» 886 Jobs in Mobile Gaming This Week! 
Data from Gamigion.com/jobs 
Dev 
Art 
Product 
Marketing 
Business 
Data 
QA […]
Game Analysis
Unpacking the “Lava Quest” Live-Ops Event in Mobile Games
Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]
How A/B Testing Transformed SSSnaker’s User Acquisition
In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 
Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 
In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 
Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 
They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game's visual appeal. 
We often see 4X strategy companies doing this, but SSSnaker is a fantastic case […]
Rising in the Charts: Bus Jam by ZPLAY
RISING IN THE CHARTS ”BUS JAM” BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. 
This is true with ZPLAY's new hit, “Bus Mania - Car Parking Jam”. “Bus Mania” is an excellent blend of “Parking Jam 3D” by Popcore 
(215MM down.) and “Bus Jam” by Rollic 
(14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as “Chrome Valley Customs” by Space Ape Games. 
This collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. 
“Bus Mania” started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]
Bringing Eastern Games to the Western Market
Lucky Defense, developed by 111%, is a tower defense game that emphasizes luck-based mechanics, particularly through Gacha elements. Players must defend their base from waves of enemies by strategically placing various towers and defenses. What distinguishes this game is its incorporation of random elements, such as spinning a wheel or opening chests to gain bonuses, towers, or upgrades, adding an unpredictable twist to the gameplay. Core Gameplay Loop In Lucky Defense, you strategically place units in your base while competing against an opponent to eliminate as many enemies as possible. After every few rounds, a Boss wave emerges, and the waves continue only if both players defeat their respective bosses. While this introduces a 'team effort' element, the final outcome is determined by the unique damage each player inflicts, with the total damage deciding the winner. One key feature is […]
Casual Puzzle Games Targeting Male Audiences
Casual Puzzle Games Targeting Male Audiences 
In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:1) Chrome Valley Customs by Space Ape Games 
led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game2) Truckstar by Century Games 
led by Xiang Shen , Heaven Wu , Qi Chen and many more3) Block Master - Moto Puzzle by Raju Dheevar 
Historically, games like Candy Crush […]
Authors
Partners
© 2022-2025 All Copyrights Reserved Gamigion Inc.
