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Ricochet Squad Aims to Redefine Mobile Shooters
Backed by $3 million and a bold vision, Nice Plans Studio is taking its shot at redefining mobile shooters—again. Nice Plans Studio, the Cyprus-based team behind […]
Brutally Honest: UA Week
🦩Tip of the week Myth: “Video Ads Always Beat Static. Don’t Bother with Images.” Reality: Mostly true, but not a blanket rule. Data overwhelmingly supports video’s […]
Brawl Stars Released a new MOBA!
First, Data? Looks good! Brawl Stars Has Just Released a New MOBA 🏰 ⚙️ How it worksOn June 5, Brawl Stars introduced a new MOBA-style event […]
Unity’s Data Dilemma: Why Gaming’s Underdog Needs to Stop Playing It Safe
AppLovin is printing money with 81% EBITDA margins, while Unity sits on data from 70% of mobile games—and does nothing with it (maybe?). In this episode, […]
2025 Hybridcasual Market Overview with Real Data
The hybrid-casual market is accelerating, with global net revenue reaching a new high of $174.8M in March 2025 across the App Store alone for iPhone and […]
Why You Need to Keep Failing Even When You’re at the Top
When we look at the top games on the charts, the Royal Matches, the Candy Crush Sagas, the Project Makeovers, it’s easy to imagine that their […]
Jobs in Mobile Gaming: June 7
⚡️ 1111 Jobs in Mobile Gaming 👉🏻 Data from Gamigion.com/jobs Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev […]
HTML5 Gaming Gold Rush: Discord, Telegram, X & More
The huge potential for games on Discord, Telegram, and every platform with a browser. After years of false starts, HTML5 gaming is experiencing a stunning reversal—backed […]
SensorTower Southeast Asian Mobile Gaming Market Report 2025
The mobile gaming market in Southeast Asia (SEA) continues to surge in 2025, cementing its position as one of the most promising regions for game developers […]
Outplay Entertainment layoffs 15% of staff
Outplay Entertainment has laid off 21 employees as part of a restructuring move aimed at adjusting to current business conditions. CEO says, "This was not a […]
Game Analysis
Unpacking the “Lava Quest” Live-Ops Event in Mobile Games
Co-written by Michael Kopelovich & Constantin-Alexandru Iorga The Lava Quest event has gained prominence as a Tier 1 live-ops event that blends competition, excitement, and clever psychological motivators to keep players engaged. Inspired by the battle royale mechanic, similar to Candy Crush’s "Candy Royale," Lava Quest has become a popular feature in match-3 games, including Royal Match. Although we may be a bit late to the party as this event has been running for quite some time, its popularity hasn’t waned—on the contrary, it has continued to grow and expand into other games and genres. This is why Constantin-Alexandru Iorga and I thought it would be interesting to break down the psychological aspects and design mechanics of Lava Quest, examining how it drives engagement and monetization. In this article, we’ll explore the core mechanics of Lava Quest, its psychological triggers, […]
How A/B Testing Transformed SSSnaker’s User Acquisition
In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 🚀 Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 🏪🔄 In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 📱🛍️Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 🐍🎮 They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game's visual appeal. 🌟 We often see 4X strategy companies doing this, but SSSnaker is a fantastic case […]
Rising in the Charts: Bus Jam by ZPLAY
RISING IN THE CHARTS ”BUS JAM” BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. 🔁This is true with ZPLAY's new hit, “Bus Mania - Car Parking Jam”. 🚀📈“Bus Mania” is an excellent blend of “Parking Jam 3D” by Popcore 🅿️ (215MM down.) and “Bus Jam” by Rollic 🚌 (14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as “Chrome Valley Customs” by Space Ape Games. 🏎️This collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. 💡“Bus Mania” started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]
Bringing Eastern Games to the Western Market
Lucky Defense, developed by 111%, is a tower defense game that emphasizes luck-based mechanics, particularly through Gacha elements. Players must defend their base from waves of enemies by strategically placing various towers and defenses. What distinguishes this game is its incorporation of random elements, such as spinning a wheel or opening chests to gain bonuses, towers, or upgrades, adding an unpredictable twist to the gameplay. Core Gameplay Loop In Lucky Defense, you strategically place units in your base while competing against an opponent to eliminate as many enemies as possible. After every few rounds, a Boss wave emerges, and the waves continue only if both players defeat their respective bosses. While this introduces a 'team effort' element, the final outcome is determined by the unique damage each player inflicts, with the total damage deciding the winner. One key feature is […]
Casual Puzzle Games Targeting Male Audiences
🚀Casual Puzzle Games Targeting Male Audiences 🚗🏍️ In the evolving world of casual puzzle games, traditional favorites like match-3 and block puzzles are starting to target a male audience with themes involving cars, bikes, and more. Here are some of the standout titles:1) Chrome Valley Customs by Space Ape Games 🚗🔧 led by Simon Hade , Dmitry Gubanenkov , Geoffrey Gilles , John Earner , Nicolas Boulay , Derek De Filippo , Louis McCormack , Oliver Dowling , Andrew Munden , Alessandro Simi , George Yao , Tom Martin , Josh Black , Jairo Aznar Marcos, Maximilian Bauer and many more awesome team members who made this wonderful game2) Truckstar by Century Games 🚚🌟 led by Xiang Shen , Heaven Wu , Qi Chen and many more3) Block Master - Moto Puzzle by Raju Dheevar 🏍️🔲Historically, games like Candy Crush […]
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