Background

King had Candy, Playtika had systems.

Josh Chandley

King had Candy.
Playtika had systems.
๐—ก๐—ผ๐˜„ ๐——๐—ถ๐˜€๐—ป๐—ฒ๐˜† ๐—ฆ๐—ผ๐—น๐—ถ๐˜๐—ฎ๐—ถ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐˜€๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐Ÿณ๐˜… ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ.

Candy Crush Solitaire took 18 months to build.
Polished gameplay. Familiar IP. Global rollout.

Then Playtika dropped Disney Solitaireโ€”2 months later.
Same genre. Same market. 7x more revenue.

๐Ÿ“‰ $62K/day for King
๐Ÿ“ˆ $450K/day for SuperPlay

But this wasnโ€™t about launch timing.
It was about infrastructure.

Playtika isnโ€™t launching games.
๐—ง๐—ต๐—ฒ๐˜†โ€™๐—ฟ๐—ฒ ๐—ฐ๐—น๐—ผ๐—ป๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐˜€โ€”๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ถ๐—บ๐—ฒ.

Disney Solitaire is Domino Dream in a costumeโ€”with two years of data baked in.

King built a new game.
Playtika deployed a compounding system.

๐—œ๐—ฃ ๐—ด๐—ฒ๐˜๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ถ๐—ป๐˜€๐˜๐—ฎ๐—น๐—น๐˜€.
๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ฒ๐—บ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐˜€๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด.

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